A sensory celebration of pride and diversity
July is pride month, but it is also a time to look back and appreciate what has come forward. For two decades, The Aroma Trace has accompanied many people on that path to personal freedom, betting on a different way of connecting with the environment: through the senses.
This year, the Spanish brand celebrates 20 years creating fragrances with a proposal that goes beyond aroma. They present us with a collection inspired by the six colors of the rainbow, the undisputed symbol of the LGTBIQ+ collective. Each essence becomes an act of expression, an invitation to live fully, freely, without fear.
Aromas with a message: the colors of pride, in an olfactory version
Each fragrance is designed as a sensory experience that connects us with emotions, values and spaces. It’s not just about smelling good: it’s about feeling. And, sometimes, to remember.
These are the six chromatic pillars that inspire the proposal:
- Red – Life: Argan oil, passion flower, leather, black pepper.
- Orange – Health: Mango, ebony, red orchid, hibiscus.
- Yellow – Light: White tea, orange blossom, lemongrass.
- Green – Nature: Rosemary, fresh grass, rainwater.
- Blue – Union: Amazon lily, basil, marine notes.
- Violet – Spirit: Dragon flower, lilacs, lotus flower.
All of these essences are available in different formats—from app-controlled smart diffusers to mikados or essential oils—and can be customized depending on the space or the moment.
Aromas that transform spaces… and emotions
The Aroma Trace has made the “odotype” (olfactory identity) an art. They not only set the scene, they also communicate. Whether in an office, a hotel or the living room, each fragrance aims to build an environment in tune with whoever lives there.
For many companies, this technology is no longer a luxury, but an emotional and branding necessity. Firms such as Amazon, HYATT hotels, Iberostar or even airports managed by AENA have relied on this proposal to create unique experiences that are remembered through smell.
Commitment to the planet: sustainability as essence
Technological innovation goes hand in hand with a strong environmental commitment. The company has incorporated sustainable practices throughout its production and logistics chain, reducing its carbon footprint and seeking responsible alternatives in the materials it uses. In the words of its CEO, Maxi Iannini:
“Creating an odotype is capturing the essence of an emotion, an idea, a person. And if that emotion can take care of us and the planet, even better.”
