Can a scent awaken the desire to return to a place? Can we identify a destination with smell alone? These questions open the new sensory chapter of Vincci Hotels, which is committed to a different way of traveling: by feeling.
An invisible but real journey
under the name “A journey through smell”, Vincci Hotels presents together with Dejavu Brands āa firm specialized in olfactory marketingāan immersive experience that invites us to explore how aromas can evoke memories, activate emotions or even condition the way we experience a destination.
This sensory workshop is part of its 2025 summer campaign, “As always. As never.”, a proposal that plays with the familiar and the novel. Because yes, its corporate fragrance has been present in all its hotels for years. But now, that smell becomes a starting point to ask ourselves a simple but powerful question: What does Greece, Valencia or Malaga smell like?
Tourism that feels
Vincci’s commitment is not new, but it is becoming deeper and deeper. They have been working on a proposal for more than a decade where hospitality is experienced through the senses, and not only because of what you see or touch.
Today, the hotel sector is no longer defined only by location or design. The difference is in the emotions. And in that field, the senses play a key role.
Why the smell?
Because it is the most emotional sense, the one that most connects with memory. There is no need to explain what we mean. Almost all of us have smelled something that, suddenly, made us travel years ago. That is the basis of Vincci’s sensory project: create emotional links between aroma and place.
Its fragrance, designed with Dejavu Brands, does not impose itself. It blends with the local environment: with the orange blossom in Seville, the salty breeze in Lisbon or the green of Tenerife. And yes, it is already part of the memory of many travelers.
A multisensory experience
Smell is the protagonist, but it is not alone. At Vincci, each sense contributes its own:
- The view: present in the architecture, the light or the views from its terraces. Everything designed to excite. An example of this are the nights of astronomical observation in hotels such as Vincci ValdecaƱas o Vincci Selection The Plantation of the South.
- the ear– with custom playlists and projects like This is what Vincci Hoteles sounds like or the podcast Vincci Talks, where content about local culture and lifestyle is offered.
- The taste: from gourmet breakfasts to the gastronomic creativity of its restaurants such as Babou o Nook. Even your sustainability project Vincci Circular Rice turns waste into valuable culinary experiences.
- The touch: Every detail is taken care of. From the fabrics to the materials, the comfort is tangible. It literally feels.
Are we ready to travel with smell?
Sensory tourism poses new challenges and opportunities. And it also invites us to think differently. What would happen if we started choosing destinations for how they make us feel, rather than what they promise to show? What if a scent was the strongest memory of our vacation?
Vincci Hoteles throws these questions into the air, and does not have to answer them. The important thing is that, with this initiative, it once again reminds us that Traveling is not just getting around. It’s feeling, remembering and reconnecting.
