The Calvin Klein brand once again dresses in the colors of the rainbow. This time, it does so with the help of actor Cooper Koch, who stars in the new images of the Pride 2025 campaign with a proposal that is committed to style, visibility and demand. The brand presents a limited edition capsule collection that pays tribute to Pride with a nostalgic touch and a retro sports aesthetic, but passed through the filter of current fashion.
Cooper Koch, image of a generation that seeks more
Known for his Golden Globe nomination and for his magnetic presence both on screen and on social media, Cooper Koch becomes more than just a model for this campaign. Their participation reinforces a message that transcends clothing: showing themselves free, without labels, under the sun and without fear.
In the images, Koch naturally wears key pieces from the collection, designed to move with the body, but also with the heart. Where does style begin and where does identity end? It’s not entirely clear. And maybe I shouldn’t be.
A collection where sport and art meet
This limited edition reimagines the sporty style of decades past, updating it in shape, cut and color palette. The garments combine functionality with a vibrant aesthetic, with special attention to detail. From t-shirts and tank tops to underwear and shorts, each design feels like a statement of intent: to live proudly, without filters.
The artistic touch is provided by creator Marc Hundley, who collaborates with Calvin Klein introducing graphic messages and visual compositions that invite reflection. They’re not just prints: they’re little banners for everyday use.
And as a final nod, the CK One fragrance—an icon of the house—is also dressed for the occasion with a special cover. Fashion? Yes. Perfume? Also. But above all, an attitude.
